When introducing marketing to an organization, initial marketing projects should have:
a. a high level of investment to get the biggest impact
b. a long period of duration to convey the full impact of the a marketing orientation
c. a high impact on making or saving money for the institution
d. a low financial impact in case it doesn't work so the organization has less risk
e. low visibility so that if it fails the Board won't notice
C
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Walter sells sporting goods. During sales call planning for an upcoming appointment with a prospect, Walter determines that the prospect could save 10% annually on golf balls by purchasing 50 units of Pinnacle golf balls from Walter. He has determined this advantage while developing a(n):
A. customer profile. B. customized marketing objective. C. value analysis. D. customer benefit plan. E. individualized sales call objective.
Which of the following terms is sometimes used to describe the greater propensity for certain groups to have difficulties in moving out of lower-level jobs:
a. glass basement b. social traps c. underclass d. sticky floor
Product innovation is the development and introduction of a brand-new product or service or the improvement of an existing product or service achieved through ______.
a. design changes b. increase in time to manufacture c. increase in time to order supplies d. increase in time to inspect quality
Fraud in the inducement will render an agreement void
Indicate whether the statement is true or false