Which method would a marketing researcher most likely use to obtain information that people are unwilling or unable to provide?
A) ethnographic
B) survey
C) questionnaire
D) focus groups
E) personal interviews
A
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Which of the following is NOT a method for theft investigation?
a. Covert operations (surveillance) b. Electronic searches c. Invigilation d. Physical evidence
According to the American Management Association, of the 721 senior-level professionals interviewed, where are most training dollars in these organizations being spent?
A) Basic job skills B) Technology skills C) Communication skills D) Customer relation skills E) Leadership skills
Once the FASB has established an accounting standard, the
a. standard is continually reviewed to see if modification is necessary. b. standard is not reviewed unless the SEC makes a complaint. c. task of reviewing the standard to see if modification is necessary is given to the AICPA. d. principle of consistency requires that no revisions ever be made to the standard.
Answer the following statements true (T) or false (F)
1. The Fitbit and Apple Watch illustrate the characteristic of new media as always evolving. 2. Your identity is now fixed and based on tradition. 3. The domain name included in your e-mail address is reflective of the service provider, profession, or affiliation you have to others. 4. New media theory is important because it helps to understand the impact of technology on human relationships. 5. A screen name may be formed through someone’s writing in a newsgroup or a cartoon character he or she created as an image of his or herself.