When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:
A) brand positioning
B) perceptual mapping
C) brand repositioning
D) brand extension
C
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Authentic leadership helps provide an answer to people who are searching for sound leadership in an uncertain world. Which of the following is true?
A. This is a strength of authentic leadership. B. This is a criticism of authentic leadership. C. Authentic leadership is not considered a leadership approach. D. The research on authentic leadership studies variables that are not authentic leadership.
In chapter 6 of your textbook, it is argued that simply possessing a scarce resource is not enough to exercise power, and that we must also understand the importance of _________ as a basis of power.
a. Contingencies b. Politics c. Context d. Size
Which of the following factors in deciding on database distribution strategies is related to autonomy of organizational units?
A) Organizational forces B) Frequency of data access C) Reliability needs D) Organizational development
________ protects both sexes from pay discrimination based on sex.
A. The Lilly Ledbetter Fair Pay Act B. The Fair Employment Practices Act C. Title VII of the Civil Rights Act of 1964 D. The Equal Pay Act