In a vertical fashion trend, fashion innovators are the upper social classes; in a horizontal fashion trend, fashion innovators are opinion leaders within any social class
Indicate whether the statement is true or false
True
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Hole Sailors, Inc sold merchandise on credit with a list price of $12,000. Terms were 1/20, n/45. Which of the following entries correctly applies the indicated method to record the sale?
A) ?Net Price MethodAccounts Receivable 10,800Sales 10,800 B) Net Price MethodAccounts Receivable 11,400Sales 11,400 C) ?Net Price MethodAccounts Receivable 12,000Sales 12,000 D) ?Gross Price MethodAccounts Receivable 12,000Sales 12,000
The example given in the textbook where people flocked to see Joshua Bell perform in a concert hall, but failed to recognize him in the Metro station illustrates what factor that influences perception?
A. the comprehender B. the perceiver C. the environment D. focal object
Which statement is not correct concerning international marketing and the use of comparative scaling techniques?
A) Opinion formation may not be well crystallized. B) In some developing countries, preferences can be best measured by using ordinal scales. C) Respondents in many developed countries, due to higher education and consumer sophistication levels, are quite used to providing responses on interval and ratio scales. D) None of the above statements are incorrect.
What are specific, quantified targets that represent steps toward accomplishing goals?
A. values B. missions C. activities D. objectives