Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.
What will be an ideal response?
An attitudinal effect is a change in feeling about a product and is relatively easy to produce. A behavioral effect is getting a person to take action (such as buying a product) and is much more difficult to accomplish.
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__________________ is a technique that allows you to investigate the range of possibilities within a
specific topic. Fill in the blanks with correct word
The child sex abuse scandal at Penn State University ____________
A) was a public relations failure B) showed consistent disregard by Penn State official of child abuse by an assistant football coach C) is a cautionary tale of the consequences of not using public relations counsel and reacting slowly once the fact are revealed D) A and B E) B and C
Which type of book includes not only fiction and most nonfiction but also cookbooks, biographies, art books, coffee-table books, and how-to books?
A. higher education B. professional books C. el-hi D. trade books
most researchers agree that we are born with a fully formed self-concept
a. true b. false