Briefly describe what opinion leaders do. How has Oprah Winfrey acted as an opinion leader?
What will be an ideal response?
Opinion leaders tend to be respected for their views on a wide range of topics. Opinion leaders typically are people whose attitudes, opinions and behaviors significantly influence other people or society as a whole. Oprah Winfrey is a quintessential opinion leader. She has a strong media presence and is highly revered for her opinions covering a broad spectrum of topics. She has been influential in projecting books onto the best seller list, responsible for boosting sales of products she likes and uses, and has given her endorsements to celebrities and products alike.
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Which test is a legal means to test the integrity of job applicants and generally involves asking applicants directly about their attitudes toward theft and their own experiences with theft?
A. in-basket test B. personality inventory test C. cognitive ability test D. paper-and-pencil honesty test E. polygraph test
Briefly describe the steps that make up the selling process
What will be an ideal response?
During data analysis, a researcher moves from objective data to subjective interpretations of that data
Indicate whether the statement is true or false
If the risk-free rate is 7 percent, the expected return on the market is 10 percent, and the expected return on Security J is 13 percent, what is the beta of Security J?
A. ?1.0 B. ?1.5 C. ?2.0 D. ?2.5 E. ?3.0