Which of the following is a fatal mistake entrepreneurs can make when doing their venture concept reality check research?
a. Talking to too many target customers
b. Failing to talk to that magic number of 100 customers
c. Failing to gain target customer insight with regard to the go-to-market aspects of the
venture
d. Failing to talk to all competitors
c. Failing to gain target customer insight with regard to the go-to-market aspects of the
venture
You might also like to view...
Christine has just answered a prospect's question about some negative publicity her product received. To find out if her prospect has any more objections with which she should deal, Christine should:
A. lead into a benefit. B. use a trial close. C. use the questions approach. D. begin her demonstration. E. hand her catalog to the prospect.
Which of the following is NOT true about advertising media?
A) Advertising media are of concern to most marketing practitioners. B) Advertising media include broadcast and print. C) Firms retain control of messages in the advertising media. D) Advertising media are directed at potential consumers of products. E) MPR depends almost solely on advertising media.
Janet's husband, John, is called for jury duty and is selected for possible service on a jury. However, when he is questioned by the defendant's attorney before final jury selection, he admits that he thinks the defendant is guilty based on the news reports that he saw on the local television news. The defendant asks the judge to excuse John from serving on the jury and the judge agrees. This is:
a. a valid challenge for cause. b. a valid peremptory challenge. c. not a valid challenge. d. a valid challenge, but the plaintiff's attorney can have John serve by making an offer of proof to the judge.
Which of the following is true with regard to push and pull systems?
a. Push systems are systems in which services or products are produced based on forecasts. b. In pull systems, the product or service is produced because its production is mandated by a central planning organization. c. In pull systems, the product or service is regulated by a government agency. d. In push systems, inventory is completely eliminated.