Which type of consumer sales promotion rewards loyal consumers for making multiple purchases of a particular good or service?
A. frequent buyer program
B. 80/20 program
C. net worth program
D. premium program
E. continuity program
Answer: A
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Introducing a new product into the market is called ________
A) test marketing B) new product development C) experimenting D) commercialization E) marketing development
The main objective of _____ is to keep choices open by making small, simultaneous investments in many alternative plans.
A. strategic planning B. options-based planning C. static planning D. traditional planning
Sergey Brin and Larry Page, the founders of Google, are
a. High on both EQ and IQ b. High only on IQ c. High only on EQ d. Successful due to their inherited wealth, which allowed them to pay more talented employees to work for them
________ is the extraction of knowledge from data based on algorithms created from training data.
A. Processing data B. Machine learning C. Computer analysis D. Historical analysis E. Simulation