Depending on what is to be accomplished with the marketing plan, what are the different ways of viewing
an organization?
What will be an ideal response?
The term "organization" can be viewed in different ways, depending on what is to be accomplished with the
marketing plan.
• Small Companies (like start-ups): Marketing plan for the entire firm
• Large Companies (like IBM): Marketing plan for a strategic business unit (SBU)
• Product/Service Companies: Marketing plan for specific products or services
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A minority ownership interest generally occurs when an investor owns less than which of the following percentages of the stock of an investee company?
A. 20% B. 40% C. 30% D. 50%
Unlike antitrust or competition proceedings in the EU, in the U.S. such proceedings
A. are heard at the local level. B. involve only the top management team. C. may involve civil and criminal penalties. D. are head by a three-judge panel.
Written consent of all partners is required for the addition of a general partner if the partnership agreement so provides or if the partnership agreement fails to deal with this issue
a. True b. False Indicate whether the statement is true or false
Four entrepreneurial students want to open a shaved ice business during the coming summer
Maxine thinks that demand will be high and therefore they should purchase a large stand and acquire a premium ice shaving machine. Minnie feels strongly that demand will be low and that they should purchase a tarp and some basic hand tools to work the ice. Midelia is pretty sure that demand will fall in-between these two extremes, so they can get by with a shack and a used ice shaving machine. Their financial wizard of the bunch, Probableah, has estimated the costs, revenues, and likelihoods of each level of demand and created the table shown below. What is the expected profit for this venture? Demand Total Revenue Total Expenses Probability Low $500 $15 .2 Medium $2,000 $125 .3 High $5,000 $519 .5 A) $1700 B) $2300 C) $2900 D) $3300