GE's instagram account shares behind-the-scenes looks at their business and employees. One post about the first female wind technician in Western Canada received over 1,00 likes. With regard to business-to-business social media marketing, these efforts by GE is an example of the __________ marketing metric.

A. product adaptation
B. engagement
C. conversion
D. review


Answer: B

Business

You might also like to view...

Standard deviation is the square root of the variance and is expressed in the same units as the data

Indicate whether the statement is true or false

Business

When calculating Basic earnings per share net income is adjusted by____________

Fill in the blank(s) with correct word

Business

Critical thinking and evidence-based management is closely related to the theory of ______.

A. contingency thinking B. outside the box thinking C. reciprocal thinking D. positive thinking

Business

What groups of people would want to see a company's mission statement and why would they want to know that company's mission statement?

What will be an ideal response?

Business