Adequate distribution for a new product can often be attained by giving dealers a large trade allowance
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Adequate distribution for a new product can often be attained by offering a larger-than-usual profit margin to distributors. A variation on this strategy is to give dealers a large trade allowance to help offset the costs of promotion and further stimulate demand at the retail level.
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