Gemini Inc. has prepared a market plan for its air conditioners. The managers at Gemini have outlined several activities for their subordinates based on a marketing plan. The employees are required to finish these activities within specific time frames
The managers have also allocated a budget for each activity. In the context of marketing planning, which of the following concepts is illustrated in the scenario?
a. Divestment
b. Implementation
c. Diversification
d. Vertical integration
ANSWER: b
The concept of implementation is illustrated in the scenario. Implementation is the process that turns a marketing plan into action assignments, and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Implementation activities may involve detailed job assignments, activity descriptions, time lines, budgets, and lots of communication.
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Indicate whether the statement is true or false.
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A. correctly accepting the null hypothesis. B. incorrectly accepting the null hypothesis. C. incorrectly rejecting the null hypothesis. D. correctly rejecting the null hypothesis.
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