The ultimate demonstration of brand loyalty and brand devotion is:

A) a branded entertainment
B) guerilla marketing
C) a branded community
D) brand equity


C

Business

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__________ theory assumes that people are motivated to work toward a goal when they want to achieve the outcome and also think they have the ability and means to achieve it.

A. Perception B. Equity C. Attribution D. Reinforcement E. Expectancy

Business

Before estimating how much profit and how much market share can be earned at each possible price of a product, a company is most likely to:

a. choose the Return on Investment (ROI) target. b. determine the corresponding costs for each price. c. estimate industry supply. d. implement pricing segmentation.

Business

No matter what kind of audience you will have, you must plan your presentation to focus on audience benefits

Indicate whether the statement is true or false

Business

Which of the following devices is an example of a storage hardware device?

A. barcode scanner B. optical disk C. central processing unit D. the system bus E. random access memory

Business