Audience analysis and adaptation are less important for online speeches than for speeches presented to in-person audiences. 

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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The ______ model of mass communication looks at how media messages are used to draw attention to an individual or issue.

A. transmission B. ritual C. publicity D. reception

Communication & Mass Media

Which of the following statements is not correct about attitudes?

A) attitudes are hypothetical constructs B) attitudes are only presumed to exist in people?s minds C) attitudes involve judgments of good or bad D) attitudes involve our perceptions of reality

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Audiences' preferences change with age and maturity.  2. The economic status of your audience can make a difference in their acceptance of your presentation.  3. The median income of families in the United States varies little from one state to another.  4. People who read and write regularly probably have a more advanced vocabulary than people who do not.  5. People who have college degrees are likely to earn twice as much as people who have not earned a high-school diploma. 

Communication & Mass Media

Camila is giving a speech on bird watching. One of her points is about the equipment birdwatchers need. What would be the best way for Camila to state this point using an active verb?

A. To have an enjoyable bird watching experience, choose the right equipment. B. Bird watching is fun with the right equipment. C. The right equipment is vitally important to bird watching. D. You will be a better birdwatcher if you have the right equipment.

Communication & Mass Media