Which of the following is not considered a current asset?
A. long-term investments
B. cash
C. accounts receivable
D. marketable securities
Answer: A
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Recording B/AR/CR event data is generally the responsibility of the accounts receivable department, which for good internal control typically reports to the ______________________________ function
Fill in the blank(s) with correct word
What are the suggested four strategies for managing angry negotiators?"
What will be an ideal response?
In ______, companies take moral stances on social-political issues not directly related to their business interests.
Fill in the blank(s) with the appropriate word(s).
Scenario 15.1 Use the following to answer the questions. When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends and through social media. After a few weeks, a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas. Refer to Scenario
15.1. Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing. A. pull; push B. personal selling; push C. pull; sales promotion D. push; pull E. personal selling; sales promotion