Write a note on the final step of the market segmentation process
What will be an ideal response?
ANSWER: The final step in market segmentation is to design, implement, and maintain appropriate marketing mixes. The marketing mix has been described as product, place (distribution), promotion, and pricing strategies intended to bring about a mutually satisfying exchange relationship with a market. Markets are dynamic, so it is important that companies proactively monitor their segmentation strategies over time.
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Describe the four steps a firm should take when it is considering going global
What will be an ideal response?
Identify one way public relations and consumer-generated marketing resemble each other
A) Firms rely heavily on creating advertising campaigns in traditional media outlets. B) Marketers hand over their promotional messages to intermediaries in order to reach the ultimate consumer. C) Companies have no tools with which to measure outcomes. D) Consumers are totally in control of message creation. E) Neither are elements in the promotional mix.
The capital account for each partner can change due to net income, but it must be withdrawn
Indicate whether the statement is true or false
Average rate of return equals average investment divided by estimated average annual income
Indicate whether the statement is true or false