One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.
Answer the following statement true (T) or false (F)
True
The difficulty with segmenting is that some potential customers just don't fit neatly into market segments. Forcing them into one of the groups would make these segments more heterogeneous and harder to please.
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A/An ______ represents unwritten expectations between employees and organizations about the way employees are treated within an organization.
A. social network B. affect-based trust C. psychological contract D. trust outcome
Which of the following is not withheld from an employee's salary?
A. Federal and state unemployment taxes. B. Employee portion of health insurance. C. FICA taxes. D. Federal and state income taxes.
When does forcing work best to resolve conflicts?
A. When there is plenty of time to decide on an action. B. When the rules do not need to be enforced. C. When you know you’re right. D. When you are well protected by others.
Which of the following operational CRM technologies does the marketing department typically use?
A. Contact center, Web-based self-service, call scripting. B. Contact center, cross-selling and up-selling, Web-based self-service. C. List generator, opportunity management, cross-selling and up-selling. D. List generator, campaign management, cross-selling and up-selling.