Which of the following is most important for the success of an organization’s mission?

a. employee engagement
b. short-term strategies
c. positive media publicity
d. stakeholder accountability


a. employee engagement

Communication & Mass Media

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Putting a face on the message through stories has a stronger impact than using statistics alone

Indicate whether this statement is true or false.

Communication & Mass Media

Interviews that have influence as the ultimate goal, such as the interviewer appearing to be gaining information but is actually attempting to influence the thoughts or actions of the interviewee, are known as ______.

a. helping interviews b. exit interviews c. informative interviews d. persuasive interviews

Communication & Mass Media

When considering documenting sources, CM stands for Critical Mention

Indicate whether the statement is true or false.

Communication & Mass Media

Main points should be written out in full sentences in both the preparation outline and the speaking outline.

Answer the following statement true (T) or false (F)

Communication & Mass Media