When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are NOT collected at retail checkout counters?
A. product bar codes
B. product sales
C. household demographics
D. free sample redemptions
E. coupon redemptions
Answer: C
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Hard-working people at insurance giant AIG joked that "thank heavens it's Friday because that means there are only two more working days until Monday." This is characteristic of which layer of organizational culture?
A. Enacted norms B. Invisible artifacts C. Symbolic culture D. Heroic mores E. Basic assumptions
Making false statements about a competitor's products, services, property, or business reputation could make a company liable for ________
A) intentional misrepresentation B) tort of appropriation C) disparagement D) misappropriation of the right to publicity
What is done through the Vivid Vision exercise?
a. The entrepreneur tries to imagine what the business will look like 3 years into the future. b. The entrepreneur assesses what the business looks like in the present. c. The entrepreneur envisions how he or she is going to build the business and the steps needed to take to get there. d. The entrepreneur tries to imagine what the business will look like in 10 years.
Which is not a true statement regarding a company issuing bonds over stock to raise additional capital?