Well managed companies rarely reach the decline stage because
A) the world's population is growing.
B) they continuously develop new products to meet the needs of changing markets.
C) consumers remain loyal to established brands.
D) all of the above.
Answer: B
You might also like to view...
Developing an integrated marketing communications plan requires the analysis of the 3 C's, which consist of:
A) current customers, competitors' customers, and former customers B) customers, competitors, and communications C) company, context, and IMC components D) communications, coupons, and customers
Physical distribution and logistics are concerned with all but one of the following:
A) order processing. B) warehousing. C) inventory management. D) transportation. E) designing in-store displays.
How will the declaration and distribution of a 10 percent stock dividend affect the issuing corporation's balance of retained earnings and total stockholders' equity, respectively?
a. Decrease and no effect b. No effect and no effect c. Decrease and decrease d. No effect and decrease
Amaya works in the marketing department of a national clothing retailer
Amaya's job involves identifying customers who are most likely to generate profits for her company and communicating with those customers in meaningful ways that will encourage them to shop in her company's stores more frequently and to purchase more items during each visit to the store. Amaya's job focuses on ________. A) the physical function of marketing B) the sales orientation C) the production orientation D) perceived needs E) customer relationship management