What component of the communication process is occurring when an audience member points out that one of your statistics is neither current nor correct? 

A. Channel
B. Receiver
C. Feedback
D. Noise


C. Feedback

Communication & Mass Media

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Arnab is a PR officer who writes for a certain type of publication in his organization

His job entails portraying the company's complex financial information and industry jargon in simple and understandable English, specifically for readers not associated with the organization. In this scenario, Arnab writes a(n) a) annual report. b) pamphlet. c) brochure. d) employee newsletter.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.Even if a person has a choice of 100 cable TV channels, a typical viewer watches 5-8 channels on a consistent basis. 2.Use of a remote control increases the number of channels a viewer consistently watches. 3.A major change by programmers is moving from a focus on message content to a focus on the delivery system. 4.Media exposures are inertial. 5.If we are not self-aware, the media can herd us into audiences for their most profitable messages.

Communication & Mass Media

Which system scans all lines in successive order?

a. interlaced b. digital c. compression d. lossy e. progressive

Communication & Mass Media

Sam Keltner's "struggle spectrum" shows that conflicts can range from __________.

A. major disagreements to disputes B. disputes to campaigns C. mild disagreements to fights D. major disputes to minor litigation

Communication & Mass Media