From the customer's point of view, internal marketing activities, as defined by the service marketing triangle, are the most significant.
Answer the following statement true (T) or false (F)
False
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Which of the following can help you handle requests for recommendations in a social networking environment?
A) responding to a request from someone you don't know B) writing a recommendation for anyone C) writing as much or as little as you're comfortable with sharing about the person D) writing only positive information on everyone E) asking the person to write the letter, and offer your approval
When failure occurs because an organization tries to be on the technological leading edge, observers call it the _____.
Fill in the blank(s) with the appropriate word(s).
A budgeting technique that requires managers to justify all revenue and expenses for each new period is called ________.
A) zero-based budgeting B) justification budgeting C) flexible budgeting D) defensive budgeting
Color and lighting have very limited influence on consumer behavior and are therefore of little concern in developing a store's image
Indicate whether the statement is true or false