_______________________is defined as the public relationship of a for-profit company with a nonprofit organization, intended to promote the company’s products or services while raising money for the nonprofit organization.
A. Venture entrepreneur
B. Cause-related marketing
C. Marketing alliance
D. Critical market theory
Ans: B
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Answer the following statement(s) true (T) or false (F)
By qualifying results, the organization can more systematically rank staff performance.
Validity and reliability of data collection measures, similar to all research methods, is important in
survey research. Data needs to be consistent and accurate or the outcomes will produce skewed and possibly useless knowledge. What does not strengthen validity and reliability in survey research? a) Clear and understandable questions b) Questions free of ambiguity c) Rigorous record keeping d) Sound data analysis
In her role theory, Wegscheider (1981) introduced the role of_____ to represent a significant role in the drug dependent family dynamics
a. the family managerBb. the scapegoat c. the taskmasterDd. the family monitor
____________ power is held because of one's ability to provide positive reinforcement to others
A) ?Reward B) ?Expert C) ?Legitimate D) ?Coercive E) ?Referent