Knowing whether your audience is primarily conservative, primarily liberal, or a mix of the two can help you tailor your message accordingly. Therefore, it is useful to consider the demographic characteristic of

A. mental capabilities.
B. political orientation.
C. economic status.
D. culture.


Answer: B

Communication & Mass Media

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Women and people of color in managerial positions are often token or highly visible representatives of their gender or ethnic minority.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

The three greatest influences on initial attraction are:

a. self-concept, proximity, and similarity. b. similarity, physical appearance, and proximity. c. self-disclosure, proximity, and physical appearance. d. self-disclosure, self-concept, and physical appearance.

Communication & Mass Media

Which element of a message explains the type of communication that creates anticipation of the outcome and influences future communication?

a) Relationa b) Content c) Consequence d) Perception

Communication & Mass Media

You should wait until your senior year to attend a career fair

Indicate whether the statement is true or false

Communication & Mass Media