A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately
A) marketing message; product push
B) measured response; content quotient
C) persuasive appeal; purchase message
D) marketing message; sales message
E) persuasive message; marketing message
Answer: D
Explanation: D) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages then take over by encouraging potential buyers to make a purchase decision then and there.
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The area around the outer walls of a supermarket that stock fresh-merchandise categories such as dairy, bakery, meat, produce, etc. is referred to as the
A. closeouts. B. power perimeter. C. irregulars. D. supercenters. E. convenience rack.
When a U.S. Supreme Court justice is in the minority and writes an opinion that shows his opposition to the majority's decision, the opinion is known as a:
A) majority opinion. B) dissenting opinion. C) plurality opinion. D) concurring opinion.
Tariffs are generally higher in developing countries than in developed countries
a. True b. False Indicate whether the statement is true or false
The ________ method of developing a pro forma balance sheet estimates values of certain balance sheet accounts while external financing is used as a balancing, or plug, figure
A) percent-of-sales B) accrual C) judgmental D) cash