Given a new brand of barbecue sauce for which to develop a marketing strategy, describe how you would conduct environmental scanning and analysis.
What will be an ideal response?
Environmental scanning can be done by collecting information about the existing brands of barbecue sauce and surveying people about their attitude toward barbecue sauces. Scanning involves observation; secondary sources such as business, trade, government, and Internet sources; and marketing research. Environmental analysis is the process of assessing and interpreting the information gathered through environmental scanning to identify the potential threats and opportunities linked to environmental changes. Thus, once the information regarding barbecue sauces is obtained, it will be assessed and interpreted for any potential threats and opportunities through this process.
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Which statement applies only to plants?
A. They use meiosis in order to produce the gametes. B. They use sexual reproduction to produce new offspring. C. They will have a haploid and diploid phase of the life cycle. D. The haploid phase can be larger than the diploid phase.
When attempting to avoid mistakes at the close of negotiations, negotiators need to watch out for last minute problems, such as ________ or second-guessing by parties who did not participate in the bargaining process but who have the right or responsibility to review it.
Fill in the blank(s) with the appropriate word(s).
There is a pay gap between men and women in the field of sales, with men earning more than women do. Despite this, sales represents an excellent financial opportunity for women for which of the following reasons?
A) The pay gap in sales is less than the pay gap in the workforce overall. B) The pay gap varies from company to company. C) The pay gap is only an issue in certain industries. D) The psychic income from sales is equivalent to the value of the pay gap. E) The psychic income from sales cannot be quantified.
The duty on medicinal drugs imported from Brazil is increased substantially by the U.S
Department of Customs. This increase is an example of the effect of the ________ environmental force on the market. A) political B) technological C) economic D) social