Measuring effectiveness during a campaign is usually accomplished by using
A. pretests.
B. posttests.
C. consumer juries.
D. inquiries.
E. sales force surveys.
Answer: D
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Which of the following is an advantage to using short sentences?
A) Short sentences can be processed quickly. B) Short sentences are useful for showing relationships among ideas. C) Short sentences are best in showing complex ideas. D) Short sentences are best when listing a number of related points. E) Short sentences are useful when summarizing information.
The situational leadership approach that is concerned with day-to-day interactions and problems faced by followers, the needs of the follower and leader, as well as demands of the work environment is ______.
a. path-goal b. Hersey/Blanchard c. Vroom/Jago d. contextual
When sitting at their desk, analysts' legs should be relaxed and feet flat on the floor or on a footrest.
Answer the following statement true (T) or false (F)
Executive summaries appear __________________
a. at the beginning of a document b. at the end of a document c. separately from the original document d. as though written by an outsider