All of the following arguments about the characterization of then-contemporary society made up the core of the mass society theory, EXCEPT ______.

A. there was a rise in diversity which encouraged ethnic group identity
B. there was a weakening of more traditional personal bonds
C. there was a growing homogenization of the population
D. there was a decline in interpersonal and group relations


A. there was a rise in diversity which encouraged ethnic group identity

Communication & Mass Media

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Humor can have a negative effect on persuasion when:

a. it is perceived as inappropriate b. the audience does not like the speaker c. when the humor is too sophisticated d. the subject matter is serious

Communication & Mass Media

The speaker should always stand to the side of the presentation aid and maintain eye contact

with listeners. Indicate whether the statement is true or false

Communication & Mass Media

For her informative speech, Abigail wanted to tell her audience what they need to consider when purchasing a new computer. Which organizational pattern lends itself best to this topic?

a. topical b. spatial c. chronological d. cause–effect

Communication & Mass Media

One of the defining traits of a small group is that its members assemble for a specific purpose.

Answer the following statement true (T) or false (F)

Communication & Mass Media