B.F. Goodrich has been manufacturing and marketing automotive tires for over one hundred years. It spends much of its marketing budget on short-term promotions aimed at stealing market share from Goodyear, Dunlap, and other tire manufacturers. From this information, you should know tires are in the _____ stage of their product life cycle.

A. maturity
B. growth
C. saturation
D. decline
E. development


Answer: A

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