While screening and evaluating ideas, a stop-to-market mistake happens when ________.
A. a good idea is pushed forward without knowing the ROI of its execution
B. a company fails to stop a bad product idea from moving into product development
C. a good idea is prematurely eliminated during the screening process
D. a bad idea is allowed to make it to market
E. a company decides to market a product that has a fatal flaw
Answer: C
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Many companies use MACRS (Modified Accelerated Cost Recovery System) depreciation for
a. financial reporting purposes and a different method for tax purposes. b. financial reporting purposes because depreciation is not allowed for tax purposes. c. tax purposes because it results in a larger net income in the early years of a plant asset's life d. tax purposes because of a desire to report higher expenses in early years in order to pay lower taxes.
Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes. This is an example of the ________ element of the marketing mix
A) production B) place C) price D) profit E) promotion
A well-known seasoned issuer cannot file a registration statement until after it announces a new offering
Indicate whether the statement is true or false
The proponents of creative advertisements are also called "________"
A. mnemonics. B. illustrators. C. heuristics. D. poets. E. suits.