Define viral marketing. Mention some of the forms that can be taken by viral marketing
What will be an ideal response?
Viral marketing is using the network effect to increase brand awareness. The term viral marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication, similar to how real viruses are transmitted through offline social networks. Rather than creating traditional banner ads or sending out massive amounts of spam, businesses create advertisements in a way that entices the viewers to share the message with their friends through e-mail or social networks so that the message will spread like a virus. Viral marketing can take many forms, such as video clips, e-books, flash games, and even text messages.
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Which of the following is an advantage of using the direct write-off method?
a. The revenue associated with the sale might be recognized in one period and the expense resulting from the uncollectible account recognized in another. b. The amount of Bad Debt Expense recognized in a given period is subject to manipulation by management. c. The amount of Accounts Receivable reported on the balance sheet does not represent the amount of cash actually expected to be collected. d. It is very simple to apply.
Properties owned by businesses are eligible for mortgage refinancing under the Mortgage Forgiveness Debt Relief Act.
Answer the following statement true (T) or false (F)
In the long run, a growth-oriented marketing strategy will shift from a(n) ________ strategic market plan to a(n) ________ strategic market plan
A) growth; hold B) hold; growth C) offensive; defensive D) investment; tactical E) harvest; monetizing
Which of the following places would be the best neutral site for a Brazilian firm carrying on negotiations with an Italian firm?
A. Sardinia B. New York City C. Florence D. Milan