Which of the following is the most accurate name for a 30-minute television advertising program marketing a single product?
A) direct-response TV advertisement
B) home shopping channel
C) integrated marketing
D) direct-response commercial
E) infomercial
E) infomercial
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The International Federation of Accountants recommends that the business case for IT investments should answer which of the following questions?
A. Is this project possible? B. Will this project require new skills? C. What are the risks of not doing the project? D. Are competitors undertaking similar projects?
The zones of acceptance directives fall into are ______.
a. definite, absolutely not, and maybe b. yes, no, and maybe c. clearly acceptable, clearly unacceptable, and questionable d. absolute, objectionable, and possible
The majority of Generation Y consumers are unmarried
Indicate whether the statement is true or false
Liquidity ratios are an indication of a company's
a. ability to effectively employ its resources. b. overall debt to equity position. c. overall debt position. d. ability to pay bills when they are due and to meet unexpected needs for cash.