What type of tort is liability without fault?
a. Negligence
b. Strict liability
c. Intentional
d. Criminal
b
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Which of the following is not characteristic of mass marketing?
A) Product benefits do not typically include home delivery. B) Advertising is used to generate an immediate inquiry or purchase. C) Repetition of ads is the key to awareness and remembering. D) The customer perceives relatively little risk. E) Purchase action is deferred.
The petty cash payments record indicates classified expenditures as follows: Automobile Expense, $25; Postage Expense, $10; Donation, $40; Miscellaneous Expense, $6 . The journal entry to replenish petty cash would include a
a. debit to Petty Cash for $81; b. debit to Petty Cash Expenses for $81; c. credit to Petty Cash for $81; d. credit to Cash for $81; e. debit to Drawing for $81
When the costs of supplies increase in an industry, the cost leader:
A. may continue competing with rivals on the basis of product features. B. will lose customers as a result of price increases. C. will be unable to absorb higher costs because cost leaders operate on very narrow profit margins. D. may be the only firm able to pay the higher prices and continue to earn average or above-average returns.
How have social media tools most likely affected personal selling?
A) reducing the use of person-to-person selling efforts B) increasing the costs of selling products and services C) changing the basic fundamentals of interpersonal selling D) increasing the number of product reports given to customers E) slowing the sales-force response rate to customers' problems