In a horizontal diversification strategy, growth:
A. occurs at the same level of the value-added chain.
B. involves opportunities unrelated to the existing value-added chain.
C. involves taking a step forward (down) the value added chain.
D. involves taking a step back (up) the value-added chain.
Answer: A
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All of the following business leaders and philosophers are associated with scientific management EXCEPT ______.
A. Lee Iacocca B. Frederick Taylor C. Ray Kroc D. Frank Gilbreth
Answer the following statements true (T) or false (F)
Hypotheses are conclusions derived from the research process.
A company has fixed costs of $320,000 and a contribution margin per unit of $15. If the company wants to earn a target $40,000 pretax income, how many units must be sold (rounded to the nearest whole unit)?
A. 20,000. B. 24,000. C. 18,666. D. 2,667. E. 21,333.
All of the following are interactive elements of an IMC strategy except
A. public relations. B. personal selling. C. online marketing. D. mobile marketing. E. consumer contests.