The preferable supply chain strategy for a firm that sells multiple products and serves customer segments with very different needs is to
A) set up independent supply chains for each different product or customer segment.
B) set up a supply chain that meets the needs of the highest volume product or customer segment.
C) tailor the supply chain to best meet the needs of each product's demand.
D) set up a supply chain that meets the needs of the customer segment with the highest implied uncertainty.
Answer: C
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a. $17,410 b. $17,900 c. $18,190 d. $18,310
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