What is higher value associated with?
What will be an ideal response?
Higher value tends to require higher cost. It tends to go along with higher costs in terms of higher-quality raw materials, research and development, employee training to provide superior customer service, and so on. Higher value gap, which allows a firm to charge a premium price, reflects its higher value creation.
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Jose was getting ready for his first performance evaluation at his new company. The room where the evaluation was to take place was cramped and dimly lit. He was uncomfortable and this highlighted his nervousness. Though he had prepared for an open, honest discussion with his supervisor, he found himself to be more defensive when he was confronted with constructive feedback. What element of the importance of human communication in business and professional contexts does this example illustrate?
a. Communicators are impacted by their previous communication experiences. b. Role-taking is critical to the success of business and professional communication. c. Feedback is critical to the success of business and professional communication. d. Physical surroundings influence communicators.
Which of the following is characteristic of a command allocation system?
A) The government's role is to ensure the protection of consumer rights. B) Product distribution is handled by a large number of intermediaries. C) The state makes decisions on what consumers should purchase. D) Consumers allocate resources to the system.
When the salesperson told the owner of Pet World, "If you purchase a minimum of 700 pounds of my company's brand of dog treats over the next 12 months, you'll receive a discount of 10 percent," the pet storeowner knew she was getting a ________ discount.
A. noncumulative quantity B. cumulative quantity C. cash D. consumer E. trade
Calculating return on investment (ROI) is often different for MPR practitioners since ________
A) the public relations discipline does not use quantitative tools B) ROI is exclusively used to monitor advertising expenditures C) marketing goals can be based on hard-to-measure attitudes and opinions D) firms rarely trust ROI figures tabulated for communication efforts E) MPR is solely a communication function, not a business tool