Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan
The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix.
A) pricing
B) promotion
C) place
D) process
E) product
C
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When, at the time of contracting, the goods are in the hands of a third-party bailee and are covered by a document of title, the risk passes to the buyer when he or she:
A. indulges in a breach of contract. B. receives the document of title. C. acknowledges the third-party bailee's right to possession. D. takes possession of the goods.
A ________ approach classifies competitors based on objective attributes of the firms
A) customer-based B) supply-based C) market-based D) demand-based
In making decisions, ethical concerns need to be considered. Identify and explain how a decision tree would assist the manager in making ethical decisions.
What will be an ideal response?
If Cash totals $4,000; Accounts Receivable $3,000; Allowance for Bad Debts $300; Equipment $34,000; and Accumulated Depreciation--Equipment $1,000; the net realizable value of the Accounts Receivable will be:
a. $4,000 b. $3,000 c. $2,700 d. $1,700 e. $33,000