The central selling point in a persuasive message
a. appears only once in the message and should, therefore, be carefully placed for best effect.
b. is usually price.
c. can be thought of as the message's theme and appears throughout the message as a common thread.
d. appears only in the attention and action stages.
C
You might also like to view...
Historically, tattoos have been associated with people who are considered ________
A) social outcasts B) members of the ruling class C) members of fraternities D) members of religious orders
The ________ prescribes comprehensive and integrated rules of religious, political, and legal life that together form Jewish thought
A) Shari'a B) Torah C) dharmasastra D) riba
Which one of the following economic variables would be the best to use to help investors determine a financially sound country?
A) the ratio of family debt to income B) the ratio of a country's external debt to its GDP C) a country's rate of HIV contamination D) a country's foreign direct investment by other countries
Darren Company adopted a standard cost system several years ago. The standard costs for the prime costs of its single product are as follows: Material: 8 kilograms @ $5 per kilogram$40.00 Labor: 6 hours @ $8.20 per hour$49.20 The following operating data were taken from the records for November: Units completed 5,600unitsBudgeted output 6,000unitsPurchase of materials 50,000kilogramsTotal actual labor costs$300,760 Actual labor hours 36,500hoursMaterial efficiency (quantity) variance$1,500unfavorableTotal material variance$750unfavorableRequired:Prepare the journal entries to record the following:a. Purchase and use of direct materials (Assume materials are used as purchased and no inventory is maintained).b. Recognition of direct labor.
What will be an ideal response?