Marketers of complex and expensive products such as automobiles will likely employ long channels with many knowledgeable intermediaries.
Answer the following statement true (T) or false (F)
False
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What is experiential marketing?
What will be an ideal response?
In extensive decision making:
A. the buyer usually buys low-involvement products. B. the buyer has a moderate level of involvement in the buying decision. C. the buyer has already formed attitudes and beliefs toward the product. D. the buying decision is easy to make. E. the buyer believes there is more at stake relative to other buying decisions.
Which distribution network design is being used when inventory is not held by manufacturers at the factories,
but is held by distributors/retailers in intermediate warehouses and package carriers are used to transport products from the intermediate location to the final customer? A) Manufacturer storage with direct shipping B) Manufacturer storage with direct shipping and in-transit merge C) Distributor storage with package carrier delivery D) Distributor storage with manufacturer pickup
The tort of public disclosure of private facts requires:
a. publication. b. private information about either an individual or a corporation. c. a false statement. d. that the matter made public would be offensive and objectionable to a reasonable person.