Hollingsworth is a retail company that is planning to release a new line of luxury personal care products
Its managers are now reviewing the sales history of similar products and conducting marketing surveys to estimate minimum and maximum sales for the product. In which of the following stages of the new product development process is the product?
A) test marketing
B) idea screening
C) business analysis
D) marketing strategy development
E) concept testing
C
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Purple Corporation pays $536,000 to acquire 40% of the equity securities of Blue, Inc. on May 5, 2019. In the journal entry to record this transaction ________.
A) Equity Investments—Blue Inc. will be credited for $536,000 B) Equity Investments—Blue Inc. will be debited for $536,000 C) Common Stock Holdings—Blue Inc. will be debited for $536,000 D) Revenue from Investments will be credited for $536,000
Human resource managers must become comfortable with collecting and analyzing ______ to drive results.
A. workforce science B. big data C. data analytics D. technologies
An abundance of media choices makes it imperative for marketers to
A) identify the media best suited to reach a target audience. B) rely mostly on non-media connectors to reach audiences. C) increase their advertising budgets on a regular basis. D) offer monetary incentives to connectors who will cover their stories. E) compete locally rather than nationwide.
The mix of different forms of pay and their relative importance makes up the ________.
A. pay level B. base pay C. pay band D. pay package E. pay grade