When a presenter is genuinely interested in his or her topic and shows enthusiasm, the audience is more likely to believe that person

Indicate whether the statement is true or false.


TRUE.

Communication & Mass Media

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This type of scale asks respondents to identify positions they find both acceptable and unacceptable.

a. Ordered Alternatives Questionnaire b. Rank Ordered Questionnaire c. Own Categories Procedure d. Position Alternatives Procedure

Communication & Mass Media

In arguing against propositions of policy, it is usually wisest for the opponent to

argue against both the reason for change and the consequences of change. Indicate whether the statement is true or false

Communication & Mass Media

The players in the media economic game include:

a. advertisers and media companies only b. consumers, advertisers, and media companies only c. consumers, advertisers, media companies, and employees of media companies d. advertisers, media companies, employees of media companies, and investors

Communication & Mass Media

A business report which projects growth of a company for the year 2010 would be

characterized as a. demonstration speech. b. persuasive speech. c. informative speech. d. entertaining speech

Communication & Mass Media