State the reasons why consideration of the audience is foremost in campaign strategy.

What will be an ideal response?


The message, the medium, the tone, and the timing of a campaign all hinge on
who the intended (and unintended) recipients might be. Audiences should be defined in
a campaign’s early stages, and analyzing them can point toward the most effective
strategies.

Communication & Mass Media

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The written, spoken, and unspoken elements of communication to which we assign meaning

are called ________. Fill in the blanks with correct word

Communication & Mass Media

List and define each of the major turnover costs

What will be an ideal response?

Communication & Mass Media

The cultural metaphor used in the textbook for Canada is:

a. the beaver b. hockey c. the Mountie d. the backpack e. the hoot

Communication & Mass Media

An individual?s identification with a specific person or group is called referent power

Indicate whether the statement is true or false

Communication & Mass Media