The strongest brands go beyond attributes or benefit positioning; they are positioned on ________
A) desirable benefits
B) service attributes
C) status
D) values
E) customer image
D
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Lead generation marketing firms specialize in inbound marketing.
Answer the following statement true (T) or false (F)
To keep the audience's attention and convince them your message is relevant, what should be incorporated through the planning process?
A) Interactive slides B) Engaging video C) An opportunity for questions and answers D) A consistent use of the "you" attitude E) Limiting the scope to 3 main ideas
________ deals with the comparability of responses to particular (sets of) items
A) Measurement equivalence B) Item equivalence C) Functional equivalence D) Category equivalence
Manufacturing costs behave as variable or fixed costs
Indicate whether the statement is true or false