Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?
What will be an ideal response?
Podcasts are digital audio or video files that people listen to or watch online and work well for businesses that want to offer audio or video content that would be available at any time or anywhere. Businesses can place advertising within games or even create their own games. Choosing one or the other has a lot to do with the target market a company is intending to reach. For many businesses, inserting advertising in an existing game may be more effective than creating an entirely new social game. Also, because of their popularity, many businesses may be able to reach more customers with social games when compared to podcasts.
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