As in the Toddler University case, the needs of a target market virtually determine the nature of an appropriate marketing mix.
Answer the following statement true (T) or false (F)
True
The Toddler University case shows how the needs of a target market, in this case the attentive parents target market, determine the nature of an appropriate marketing mix.
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Determining how to deliver a message takes place in the completing process
Indicate whether the statement is true or false.
Answer the following statements true (T) or false (F)
1. At the end of the year, Mary's supervisor asked her to record sales transactions for products that would not ship until the following year, and she complied. Mary has violated IMA ethical standards. 2. A company's organizational chart shows the relationships between departments and divisions and the managers that are responsible for each section. 3. Most companies structure their organizations along departments or divisions. 4. A company's president or chief executive officer (CEO) is selected by the stockholders. 5. Staff positions are directly involved in providing goods or services to customers.
A bar owner maybe liable to a customer if he gets drunk on the premises and upon
leaving, walks into the path of an oncoming vehicle thereby sustaining personal injuries. Indicate whether the statement is true or false
Differentiating the product or service for a particular market niche is called product differentiation strategy
Indicate whether the statement is true or false