What is a substantive culture-changing action that a company's managers would refrain from undertaking to alter a problem culture?
A. Appointing outsiders with the desired cultural attributes to high-profile positions
B. Designing compensation incentives that boost the pay of teams and individuals who display the desired cultural behaviors and hitting change-resisters in the pocketbook
C. Promoting individuals who are known to possess the desired cultural traits, who have stepped forward to advocate for the shift to a different culture, and who can serve as role models for the desired cultural behavior
D. Urging company personnel to search outside the company for work practices and operating approaches that may be an improvement over what the company is presently doing, and paying sizable bonuses to those employees who identify practices that the company ends up adopting
E. Screening all candidates for new positions carefully, and hiring only those who appear to fit in with the new culture
Answer: D
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