A(n) ________ acquires knowledge in a specific market in which the organization purchases significant quantities of materials and services
What will be an ideal response?
Answer: commodity manager
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In a linear programming problem, a valid objective function can be represented as:
A) Max Z = 5xy B) Max Z 5x2 + 2y2 C) Max 3x + 3y + 1/3 z D) Min (x1 + x2) / x3
Volkswagen markets its Routan to large families, its R32 racecar to men, and its Jetta to young singles. What targeting approach is Volkswagen using?
A. Concentrated B. Strategic C. Differentiated D. Undifferentiated E. Multisegmented
Judge Karen decides that the precedent for the case she is hearing is no longer correct due to technological changes. She overturns the precedent when she decides the case. It is likely that her case will
A) go unnoticed by the public. B) ?be thrown out of court. C) receive a great deal of publicity. D) be ignored by the media.
There are seven commonly used organizational buying criteria. One of them is ________.
A. senior management directives B. consumer demand C. technical capability D. promotional incentives E. longevity