According to Charles Mackay, Gustave LeBon, and Robert Park, the crowd transforms the individual. Explain what each theorist meant by that and how this affected the field of collective behavior
What will be an ideal response?
The early theorists argued that individuals were transformed by crowds. Charles Mackay felt that ordinary people developed a herd mentality, and did wild things when they were in a crowd. Gustave LeBon built on this idea. He suggested that crowds make people feel anonymous and not responsible for what they do. They even develop feelings of invincibility and think they can do almost anything. A collective mind develops and people are vulnerable to any suggestions. Robert Park proposed that social unrest is communicated back-and- forth between members of a crowd. He termed this communication circular reaction. This circular reaction leads to collective impulses, a slightly different term for LeBon's collective mind.
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