Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that ________
A) the traditional marketing approach would be the best approach to follow
B) the producers must consider themselves as a part of the value-chain process
C) the producers should focus on niche markets
D) all market segments are equally profitable
E) target market strategies are no longer effective
Answer: B) the producers must consider themselves as a part of the value-chain process
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Indicate whether the statement is true or false
Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?
A. evaluative criteria B. recollection search C. external search D. antecedent states E. internal search
Calculate the payback period for the investment. (Round your answer to two decimal places.)
The following details are provided by a manufacturing company:
A) 2.75 years
B) 2.82 years
C) 2.55 years
D) 2.77 years
Use the same abbreviation for both ____________________ units of measurement
a. European and American b. area and volume c. standard and metric d. singular and plural