Having a social care program can help brands especially when ______.

A. a crisis hits
B. a customer needs to get a question or inquiry solved in a timely manner
C. Godzilla comes into your city and creates chaos
D. a campaign needs to be launched


B. a customer needs to get a question or inquiry solved in a timely manner

Communication & Mass Media

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That languages categorize perceptions differently describes the perceptual step of ______.

A. interpretation B. organization C. selection D. sensation

Communication & Mass Media

According to Peter Sandman, all of the following would be risky descriptors in a crisis situation EXCEPT __________

A) coerced B) unknowable C) chronic D) dreaded E) industrial

Communication & Mass Media

Faking eye contact by looking between heads or just above the heads of people in the back row helps to reduce nervousness.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following examples best demonstrates the role that frame of reference plays in communication?

A. music from a wedding down the hall making it difficult for conference attendees to hear what a speaker is saying B. a politician's assertion that children are better off in two-parent families offending a single mother C. students being unreceptive to a teacher's lecture because the class meets at 7 A.M. and they are tired D. an interviewee making a bad impression because she doesn't make eye contact with her interviewer

Communication & Mass Media